Own and develop OROCA’s social and owned content ecosystem, including content strategy, social calendar, and publishing execution to foster brand awareness and growth objectives. Ensure a consistent and distinctive brand voice, visual identity, and content performance approach across all platforms.
Collaborate closely with Agency/Stakeholders while independently executing content and social activities, monitoring engagement, traffic, and other relevant performance metrics.
Core KPIs: Brand awareness, Impression, Engagement, Followers.
quick contact:
Senior Marketing
(Senior) Executive, Growth Marketing
We are seeking a pioneering Growth Marketing Executive (Senior) to join the OROCA| Marketing team. This role focuses on hands-on execution across brand building and growth marketing. You will directly implement content, social, and performance marketing activities to drive brand awareness, traffic, customer acquisition, and revenue for platform.
Key Responsibilities
1. Key Responsibilities
2. Campaign Plan& Execution:
Independently execute end-to-end marketing campaigns, including both brand-building and performance-driven initiatives, ensuring defined objectives (brand and growth KPIs) are met and performance is analyzed for optimization.
Work cross-functionally external/internal to support integrated campaign execution while maintaining strong ownership of assigned brand and growth marketing tasks.
Core KPIs: Traffic, Lead, #Customer, MKT Revenue, CTR, CR, ROAS, CAC.
3. Brand Guideline Governance:
Execute and maintain brand guideline adherence (visual identity, tone of voice, messaging) across marketing, content, and campaign touchpoints.
Review, edit, and directly contribute to marketing materials, creative assets, and communication copies as part of daily execution work.
4. Market and Consumer Insights
Analyze market trends, competitor branding approaches, and content strategies within dental and healthcare ecommerce.
Generate insights from campaign data, content performance, and customer behavior to optimize brand communication and growth activities.
5. Budget and Reporting:
Support campaign budget tracking and monitor both brand metrics (awareness, engagement) and growth metrics (traffic, customer acquisition, revenue).
Report on campaign and content performance, providing practical optimization suggestions based on data.
Requirements & Qualifications:
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is highlighted.
Experience: 2+ years of hands-on experience in brand, content, and growth marketing execution roles, preferably within e-commerce, tech, or startup environments.
Proficiency in editing software (mobile/desktop including Adobe Photoshop (or equivalent, Canva, Capcut).
Language: Vietnamese, English proficiency; both written and verbal communication.
Characteristics: hands-on, growth-driven, result-oriented, brand-aware executor who works independently, values transparency, customer empathy, expertise, and continuous innovation.
Skills
Proven ability to independently execute and optimize marketing campaigns across brand and growth objectives.
Strong understanding of brand principles, consumer psychology, and market research techniques.
Excellent project management, communication and organizational skills.
Ability to work independently and collaboratively in a fast-paced startup E-commerce environment.